Establishing Effective Newsletter Routines
Learn how to set up consistent communication routines with your hotel guests through SMS and email, including tips on maintaining a steady flow of newsletters to create expectations and predictability for your members.
Your members are happy to hear from you. We recommend establishing a routine for communicating with your members by SMS and e-mail at a set frequency. It is more important to maintain a steady flow of newsletters to create expectations and predictability for your members, rather than sending lots of newsletters before the high season.
Communication routines should include portions of news, season based communication and information about current campaigns at weekly, monthly, semi-monthly, quarterly or half-yearly frequency.
News
News are often regular newsletters or SMS-campaigns containing information the hotel wishes to communicate to its members.
| Subject | Content | Purpose | Time of sending |
| Flash sale - Exclusive for our members! | Inform guests about a sale for members. | Returning visitors | Off-season |
| Members' offers | Inform about specific offers for members. | Returning visitors | Off-season |
| New menu items for our restaurant! | Inform about new menu items guests have to try. | Promoting your restaurant | Whenever the menu is updated |
| We have renovated! | Suggest different activities in the area for families. | Returning visitors | After renovations have been completed |
| 5 tips for a pleasant family vacation in *City* | Suggest different activities in the area for families. | Returning visitors and upsale | Off-season |
| Stay 3 nights, pay for 2 - Exclusively for members. | Inform about 3 for 2 offers in certain periods of time. | Returning visitors and upsale | Off-season |
| Book before *date*, receive a free room upgrade. | Inform about offers. | Returning visitors and upsale | Off-season |
| 25% discount on a romantic getaway for members. | Inform about offers. | Promoting your restaurant | Off-season |
| Wine set included with purchase of 3-course dinner for members. | Inform about offers. | Promoting your restaurant | All year |
| Free dessert when purchasing a main course. | Inform about offers. | Promoting your restaurant | All year |
| Double bonus. | Inform members about double bonus. | Returning visitors | Off-season |
| Triple bonus. | Inform members about triple bonus. | Returning visitors | Off-season |
